Nice infographic on UGC in various countries. Interview, too!


Jimena Urquijo, the VP Business Development of Kantar Media-TGI Latina, is interviewed on the importance of UGC and eWOM (electronic Word Of Mouth) in Latin America. Seems UGC is far from dead, but evolving in Latin America where the number of readers of UGC is surpassing the number in Germany and Great Britain.

Here’s the interview and infographic.

Advertisements