My newest interest is monitoring the way companies get the general public to boost company esteem and give it a higher “kinder” profile (an example of Crowdsourcing). The other night I saw a television ad for Prudential’s retirement services. It was a gentle reminder for people on the cusp of retirement to “get their acts together” and turn to Prudential for retirement planning. But, taking a page from the Tiffany (jewelry) “Love is Everywhere” (people place hearts on a map where they fell in love), Prudential wants retirees to tell their stories of their first day in retirement.
So… individuals, in their spare time, “work” for Prudential. See the Day One Stories page.
Mashable reports that jewelry juggernaut Tiffany & Company has launched a site called “Love is Everywhere” that features a user-generated content component (another case of end users providing content that ultimately results in promoting a business. The user-generated component is a map on which site visitors can identify a location, put their initials (and the initials of their partners) on the map, and add a very brief comment concerning why that locale is romantic.