My newest interest is monitoring the way companies get the general public to boost company esteem and give it a higher “kinder” profile (an example of Crowdsourcing). The other night I saw a television ad for Prudential’s retirement services. It was a gentle reminder for people on the cusp of retirement to “get their acts together” and turn to Prudential for retirement planning. But, taking a page from the Tiffany (jewelry) “Love is Everywhere” (people place hearts on a map where they fell in love), Prudential wants retirees to tell their stories of their first day in retirement.
So… individuals, in their spare time, “work” for Prudential. See the Day One Stories page.
Jimena Urquijo, the VP Business Development of Kantar Media-TGI Latina, is interviewed on the importance of UGC and eWOM (electronic Word Of Mouth) in Latin America. Seems UGC is far from dead, but evolving in Latin America where the number of readers of UGC is surpassing the number in Germany and Great Britain.
Here’s the interview and infographic.