crowdsourcing provides content for upscale company Tiffany

Mashable reports that jewelry juggernaut Tiffany & Company has launched a site called “Love is Everywhere” that features a user-generated content component (another case of end users providing content that ultimately results in promoting a business. The user-generated component is a map on which site visitors can identify a location, put their initials (and the initials of their partners) on the map, and add a very brief comment concerning why that locale is romantic.


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